I knew for some time what I wanted to deliver in a consultancy firm. I wanted to be the link or the bridge between the place you are now and the place you want to go to. Or put another way, the company you are now to the company you want to be. My principle was to make that transition or journey as smooth as possible. Ideally, it’d be good if my company name reflected this approach.
Anyway, I was in my garage one day listening to Radio 2, when the presenter commented on the segue between two songs he had just played. When I was a kid (and listened to Radio 1) DJ’s often talked about segues but it was a word I hadn’t heard for ages. I knew it broadly meant transition but when I looked it up and found, amongst several definitions, the one below, I knew it captured the principal I wanted to apply to my reflected this consultancy.
to move smoothly and unhesitatingly from one state, condition, situation, or element to another.